- Teaching
- Sample Research Publications
- Media Quotes by Date
- Sample TV Appearances
- Press Quotes in Print
- Radio Interviews
- Media Quotes by Subject
- Green Marketing & Green Consumer Behavior
- Charitable Giving Research
- Cause Related Marketing & Corporate Social Responsibility
- Advertising: What Works and What Does Not Work
- Consumer Psychology & Consumer Research
- The Downside of Digital Communication
- The Branding and Marketing of Politicians
- Investor Psychology
- Global Branding
- The Psychology of Motivation
- Battling Consumer Dishonesty
- Video Help
Global Branding
Pride & Prejudice: What will Become of the Jaguar Brand Now that it is Owned by an Indian Company
Business World India, http://www.businessworld.in/content/view/3228/3322/
