- Teaching
- Sample Research Publications
- Media Quotes by Date
- Sample TV Appearances
- Press Quotes in Print
- Radio Interviews
- Sample Conference Talks
- Media Quotes by Subject
- Green Marketing & Green Consumer Behavior
- Charitable Giving Research
- Cause Related Marketing & Corporate Social Responsibility
- Advertising: What Works and What Does Not Work
- Consumer Psychology & Consumer Research
- The Downside of Digital Communication
- The Branding and Marketing of Politicians
- Investor Psychology
- Global Branding
- The Psychology of Motivation
- Battling Consumer Dishonesty
- Video Help
Advertising: What Works and What Does Not Work
Ad sparks controversy among Super Bowl fans
Publication Name:
KGO ABC7Publication Date:
Feb 7 2010 Most people watching the Super Bowl were paying attention to the ads, but even before kickoff, one controversial ad drew extra attention. Watch Now
Retailers hold out on "big" sales
Publication Name:
KGO ABC7Publication Date:
Dec 21 2009 Despite that last minute push by retailers, the big sales we saw last year may never come. Watch Now
Burger King ad outrages Hindus
Publication Name:
KGO ABC7Publication Date:
Jul 7 2009 SAN LEANDRO, CA (KGO) -- A whopper of a controversy is surrounding fast food giant Burger King. Its new ad campaign is seen as beyond tasteless to Hindus around the world. Watch Now
2009 Super Bowl Ads
Publication Name:
KGO ABC7Publication Date:
Jan 28 2009 An advance look at 2009 Super Bowl Ads on ABC7 News Watch Now
Liquidation sales may not be a good deal
Publication Name:
KGO ABC7Publication Date:
Dec 2 2008 Talking liquidator's pricing practices on ABC7 News Watch Now
Dockers promotion leaves some stuck
Publication Name:
KGO ABC7Publication Date:
Oct 29 2008 Talking about the Dockers' failed airline ticket promotion on ABC7 News Watch Now
Combating Ad Busters
The Advertiser (published by the Association of National Advertisers), February 2008, PDF
New equation in writers' strike: return of Leno, O'Brien
The Christian Science Monitor, http://www.csmonitor.com/2007/1220/p03s03-ussc.html
