- Teaching
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- Charitable Giving Research
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- Advertising: What Works and What Does Not Work
- Consumer Psychology & Consumer Research
- The Downside of Digital Communication
- The Branding and Marketing of Politicians
- Investor Psychology
- Global Branding
- The Psychology of Motivation
- Battling Consumer Dishonesty
- Video Help
Combating Ad Busters
The Advertiser (published by the Association of National Advertisers), February 2008, PDF