• The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer Jennifer Harvey and Michal Strahilevitz, Journal of the American College of Radiology, 2009.
  
• Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation. Ellen Garbarino and Michal Strahilevitz, Journal of Business Research, 2004.
  
• The Effects of Prior Impressions of a Firm's Ethics on the Success of a Cause-Related Marketing Campaign: Do the Good Look Better While the Bad Look Worse? Michal Strahilevitz, Journal of Nonprofit and Public Sector Marketing, 2003.
  
• Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options. Suzanne O'Curry and Michal Strahilevitz, Marketing Letters, 2001.
  
• The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand. Michal Strahilevitz, Journal of Consumer Psychology, 1999.
  
• The Effect of Ownership History on the Valuation of Objects. Michal Strahilevitz and George Lowenstein, Journal of Consumer Research, December 1998.
  
• Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell. Michal Strahilevitz and John G. Myers, Journal of Consumer Research, March 1998.

Professor Strahilevitz's research focuses on consumer behavior. Her recent projects have investigated how consumers choose between different investment options, how they choose between various charitable giving options and how they choose between different brand options. She also studies how men and women differ both in terms of how much attention they pay to word-of-mouth and in terms of the conditions in which they are likely to spread word-of-mouth. Her research has been quoted by the Boston Globe, the Chicago Tribune, Ms. Magazine and the San Francisco Chronicle. She has also appeared on several national television business news programs on stations such as CNBC and PBS. In terms of academic publications, her research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, Marketing Letters and the Journal of Nonprofit & Public Sector Marketing. She is currently working on invited revisions for Management Science and the Journal of Consumer Research.